中欧社会论坛 - China Europa ForumChanging Skills and Creativity in Business Innovation Strategy – the example of Lumin Group
Authors: Yun Jiang and Liu Li
Extract from ” Guanli Shijie, (Management World), Vol.12, 2006, pp 115-130“
China is changing: its natural resources are diminishing as the economy grows, and WTO membership has lead the country to progressively diversify its industrial sectors and activities. Innovation is therefore key to China’s competitiveness and prosperity. On a macro-economic level, government innovation policies focus on creating or improving innovation-friendly environments. Micro-economically speaking, Chinese businesses must also improve their own capacity for innovation. Key questions emerge when studying business innovation – what role does innovation play in a business growth strategy? How do companies use their experience in this field to develop a fully-fledged innovation strategy? When establishing a framework for innovation, what features are important for Chinese businesses? This paper attempts to answer these questions through a case study of one company’s innovation process.
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- Chinese: z.ws25-9-1165c.cn.pdf (170 KiB)