Book Outline: Corporate Social Responsibility, A Dutch Approach - 中欧社会论坛 - China Europa Forum

Book Outline: Corporate Social Responsibility, A Dutch Approach

Authors: Michel Doucin

Date: 2001

Extract from ” Dutch Economic & Social Committee (SER)“

This book presents the principles of the Dutch government CSR approach.

CSR dynamics in the Netherlands rely on the cooperation between enterprises and their stakeholders. Key words for cooperation are voluntarism, network and image. Moreover, the Dutch economy is based on the “consultation economy” principle. With this principle, collective bargaining is progressively moved from a centralised level to the enterprise level, and conducted by the enterprise and the trade union.

Consequently, key factors of performance for companies are long-term management of People, Planet and Profit (PPP); their capacity to attract and retain the best employees thanks to good human resources management and an image of good social actor; their capacity to manage relationships with NGOs and to maintain a good image among consumers and the general public.

The role of the state then is to enable such cooperation and responsible business conduct. Therefore, the state must ensure that the necessary minimum legal standards are in place. It must then act as a facilitator, or catalyst, for creating the dynamics between companies and their stakeholders.

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