Baseline Study on CSR Practices in the New EU Member States and Candidate Countries
Date: 2007
Published by UNDP, European Commission (funding)
URL: europeandcis.undp.org/uploads/public1/files/BASELINE_STUDY_ON.pdf
This research is part of a project for accelerating CSR in eight new EU member states and candidate countries: Bulgaria, Croatia, Hungary, Lithuania, Macedonia, Poland, Slovakia, Turkey. It aimed at evaluating the state of CSR in these countries.
Main findings are:
Drivers for CSR: government, NGOs and media have limited roles
Businesses appear to be the main agent of change, though there is a general perception, both within the business community and the general pubic, that social responsibility and welfare are the primary role of the government;
No government is taking a lead role. No government has undertaken “systematic…incentives and initiatives for social and environmental performance”;
NGOs are not a driver for CSR. The range of actions used by NGOs in their relationships with businesses is limited. Businesses are essentially a source of funding;
Media do not hold businesses accountable for irresponsible business practices;
As a consequence of the limited role for CSR played by NGOs and the media, there lacks a dynamic dialogue between business and society that is essential for CSR.
Company response to drivers for CSR
Multinational seem the most engaged cluster of companies in CSR. They usually implement locally their global standards;
Companies seem to be more open to CSR strategy designing and to engaging with stakeholders, but they show less engagement in CSR-related governance, disclosure, and performance management.
Recommendations for mainstreaming CSR
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The governments should take a bigger role for developing CSR practices and:
Identify a governmental body responsible for CSR;
Consult with stakeholders on CSR;
Develop national strategies;
Act in a responsible manner for their own activities (e.g. public procurement);
The project initiators (UNDP and the European Commission) should enable stronger involvement of the civil society in CSR;
The project initiators should initiate activities for developing CSR reporting within companies;
The project initiators should encourage adherence to international standards and upgrading of CSR practices.